Join and engage with a host of experts, tea lovers and professionals for two days of the very best expertise, sensory delights, and intricate flavours from around the world.
The European Speciality Tea Association (ESTA) will be hosting an exciting array of activities at the Speciality Tea Hub, with a focus on education, competition, and interactive experiences, all designed to promote excellence in the speciality tea community.
Day 1 – Tuesday 1st October
All Day: Tea Brew Bar
10:00-15:00: Matcha Latte Art Championship
10:20-11:00: Panel Discussion – "The Rise of Matcha and its Opportunities"
12:00 & 15:00: Matcha Workshops
Day 2 – Wednesday 2nd October
All Day: Tea Brew Bar
12:00: Matcha Workshop
13:00-16:00: Tea Tasting Championship
14:00: Panel Discussion – "The Importance of Regenerative Farming in Tea"
15:00: Matcha Workshop
Tea Brew Bar: Join Bernadine Tay and the ESTA team as they guide visitors through a sensory journey of speciality teas from around the world, including artisan teas from Sri Lanka and English teas from Devon.
Matcha Latte Art Championship: Competitors whisk matcha and create latte art, with both taste and appearance judged. This fun event engages baristas and coffee shops in enhancing tea quality across European markets.
Tea Tasting Championship: Tea professionals showcase their tasting skills by identifying the odd tea out of three, competing in knockout rounds. Panel Discussions: Industry experts will explore "The Rise of Matcha and its Opportunities" and "The Importance of Regenerative Farming in Tea".
Matcha Workshops: Led by Oscar Woolley (Suki Tea) and Gosia Lendzioszek (Matthew Algie), these practical sessions will teach participants the art of preparing and whisking matcha to create perfect latte art.
Reginald Ames: A speciality tea broker and wholesaler with over a century of expertise, offering a range of teas, packing services, and business development support for tea retailers.
Mount Everest: Long-standing ESTA supporters, sponsoring the tea at the event. Mount Everest Tea Company sources the finest teas globally, blending them with care to offer a wide range of bespoke options.
Marco Beverage Systems: Known for their innovative, energy-efficient beverage dispense solutions, Marco works with top names in the coffee, foodservice, and catering industries. Matcha and Beyond: Founded by Olivia Nottin, this company focuses on promoting matcha as a healthy, tasty alternative to traditional lattes.
Oatly: As the world's largest oat drink company, Oatly brings sustainable, plant-based alternatives to dairy products, supporting health and the environment.
ESTA is dedicated to inspiring excellence within the tea industry through collaboration, education, and innovation. Be sure to visit the Speciality Tea Hub to explore a world of tea and learn from the industry's best!
Join one of their workshops or seminars to improve your education and understanding of tea We would love to welcome you to enjoy a delightful cup of tea with ESTA. Whether you’re an expert barista or a dedicated café owner, we invite you to engage in a conversation about enhancing your tea selection and maximising your business profitability.
Don't Miss Out.